The Associates

We believe there is a lot of waste in the PR industry.

Lots of discussion, strategising and deliberation about stories the media will never be interested in.

And there is a great deal of over-promising by inexperienced PRs who don’t read the media they guarantee coverage in.

The Associates are each among the best in their area of expertise. Award-winning professionals who don’t over-talk the issues, but find a simple solution. If there is no story, we will help develop one.

Based mainly, but not exclusively, in London, The Associates are assigned to each client according to what that client needs.

The core team of consultants are:

Paul is the former Consumer Affairs correspondent of Daily Mail, the Daily Express, and The Sun, and draws on more than 20 years’ experience in national newspapers. He has extensive contacts with many of the country’s leading media figures and has access to journalists and leading professionals who can help on campaigns and offer expert advice. He knows how to approach target publications to win prominent and effective coverage in print, broadcast and the web, and how to create a story or, if necessary, how to kill it.

Tricia spent 10 years as an owner/director at one of the UK’s most successful independent consultancies, Lexis Public Relations. As a member of the start-up team, she was instrumental in driving Lexis’s portfolio of big name consumer brands, pitching for and winning Nike, Nokia, Unilever, McVitie’s and Hasbro among others.

Merryn enjoyed a long and high-profile career as a national network television current affairs journalist and presenter on BBC TV and Radio, ITV and other channels. An expert in video production, speech writing, presentation skills and media training, she also has extensive in-depth reporting experience, which means she is a powerful asset for clients seeking strategic media advice.

Rachel is a highly experienced media relations adviser specialising in consumer & lifestyle PR. An expert at press relations with over 10 years’ experience, she knows what initiatives capture the imagination of the public and media. An expert in the food, drink and retail sectors, Rachel has created and implemented strategic campaigns for some of London’s leading restaurants and food brands.

Jason Alden is an editorial and commercial photographer based in London. A Londoner, born and bred, he studied photojournalism at Sheffield University and has built his reputation in editorial photography, first at picture agency Newscast and then as Chief Photographer at daily business paper City AM. Having developed his dynamic style, Jason began freelancing in 2007. His style and attention to detail has seen him travel to Europe, Asia and the Americas for reportage and corporate assignments.